Built for how trade actually works here
Most retail and distribution software is designed for a shop with a street address, a card machine and a customer who has an email. A great deal of trade on this continent has none of those. It has a phone number, a notebook, a rep on a route, and a shopkeeper who sells on credit all day.
None of this is a lesser version of the real product. It is the real product, designed for the counter rather than the desk.
1
phone number as identity — no card, no app, no email
0
second set of books — a credit entry is a real invoice
150m
how close a rep has to be for a shop visit to count as verified
14 things, and what each one is for
Where something needs an account of your own before it will work, it says so. A page that promises an integration nobody can switch on is the fastest way to lose the second month of a subscription.
The credit book
The notebook stops being the largest asset nobody protects
Two fields and an amount, at the counter, and the customer does not have to exist yet. Every entry is a real invoice in the books — so it counts in your balances, your statements and your VAT, and there is no second set of numbers to reconcile at month end.
Oldest first, always
'Thandi paid fifty' lands somewhere sensible without anybody deciding
A repayment goes against the oldest debt first, which is the rule every shopkeeper already uses and the one a customer can be told in a sentence. Anything overpaid is reported rather than parked somewhere nobody would find it.
Who owes, by age
You see the debt that is turning into a loss, not the biggest one
Ordered by how long it has been sitting, not by size. A big debt from yesterday is trade; a small one from four months ago is somebody who is not coming back.
Rewards
A loyalty scheme that actually enrols people
Identity is the phone number — not a card nobody carries, not an app nobody installs. A customer with a number on their record is enrolled on their first sale, because asking a queue of four people whether they would like to join is where loyalty schemes go to die.
What the points will cost you
You know what you will owe when everybody comes back at once
Every rewards product reports members. This reports the liability too: points outstanding, and what they are worth if every one of them is redeemed tomorrow.
Who stopped coming
The most valuable list a retailer has and the one nobody keeps
Customers who used to buy weekly and have not been in for two months have not churned quietly — they have gone somewhere else, and you already have their number.
The trade map
Your reps stop deciding for themselves which shops matter
Every outlet with its channel, its grade, how often it should be called on, and the landmark directions somebody actually needs to find it. Most outlets here have no street address that means anything, and 'after the blue mosque, third gate' is how the call gets made.
Journey plans
A route that gets rained off does not mean a shop waits another week
Shops due today are the ones on a route scheduled for today PLUS any past their own visit cadence, overdue first and best shops first within that — so a day that runs short runs short on the least important calls.
Verified visits
A visit report typed up at home stops counting the same as a visit
The phone's coordinates are checked against the shop's pin when the rep arrives, and the distance is computed here rather than trusted from the phone. A visit outside the radius is flagged for somebody to look at — never called a lie, because pins get recorded wrong and a shop inside a building may have no signal at all.
Strike rate
Reps stop being measured on something they can manufacture
Visits that ended in an order, not visits. A rep measured on visits will produce visits.
Distribution picture
The number a brand asks for first and no distributor can produce
For each line, how many of the outlets that bought anything take it. Counted against outlets that actually bought — a shop that ordered nothing is a coverage problem, and counting it here would make every line look weak for a reason that has nothing to do with the line.
Must-stock gaps
The twelve shops a rep should argue with tomorrow morning
Outlets not carrying a line that most comparable shops in the same channel do carry. 'Should' is defined by what the trade actually does, not by a list somebody typed in head office two years ago.
Listings that have gone
You notice a competitor taking your shelf
An outlet that took something every fortnight for a year and has stopped has not changed its mind. It reads as nothing in a revenue report because the shop is still buying — just not that.
Point of sale
The till and the books stop being two systems
Barcode lookup, checkout, cash or card, opening float, closing count and the variance. The same ledger path as every other sale, so nothing has to be reconciled at the end of the day.
None of this is a separate subscription
Same ledger, same customer record, same team — read from a different angle.
Try it against your own numbers
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Solo
$29
a month, including 3 seats
- ✓ Quotes, invoices, and the customer portal
- ✓ The full ledger — VAT, bank feeds, cash forecast
- ✓ The AI assistant, with a monthly allowance
- ✓ 3 seats included, then $14 each
- ✓ Unlimited free portal seats
Extra seats: $14/seat
Includes about $6 of AI work per seat each month — far more than a normal working month uses. Field seats are $5; customers, suppliers and your accountant are free.
Pro
$19
per seat, per month
- ✓ Everything in Solo
- ✓ No base charge — pay for exactly the seats you use
- ✓ Named agents on a schedule, and the overnight sweeps
- ✓ Field seats at $7 for drivers and technicians
- ✓ Public API, webhooks, and the MCP server
Includes about $15 of AI work per seat each month — far more than a normal working month uses. Field seats are $7; customers, suppliers and your accountant are free.
Business
$34
per seat, per month
- ✓ Everything in Pro
- ✓ Branches, consolidated reporting, multi-currency
- ✓ More than three times the agent allowance per seat
- ✓ Priority support
Includes about $50 of AI work per seat each month — far more than a normal working month uses. Field seats are $7; customers, suppliers and your accountant are free.
Enterprise
Custom
volume seats from $28 each
- ✓ Everything in Business
- ✓ Volume seat pricing from $28
- ✓ Single sign-on and directory sync
- ✓ Annual terms, purchase orders, invoicing
- ✓ Agent allowance pooled across the workspace, not rationed per seat
Includes about $50 of AI work per seat each month — far more than a normal working month uses. Field seats are $7; customers, suppliers and your accountant are free.